Welcome to the PURA LUXE PROTEIN SMOOTHING & STRAIGHTENING TREATMENT SYSTEM Certification PROGRAM

STEP 1

Once you've absorbed the information provided here, you will understand why PURA LUXE TREATMENTS are truly customizable for ALL NATURAL HAIR TYPES.

PURA LUXE Treatment Options

  1. Smooth & Straight
  2. Reduce the Frizz
  3. Repair & Heal Only

Treatment - Smooth

Step 1 - Wash

Wash clients hair with shampoo only (no conditioner, no product) & Dry hair 100%

Step 2 - Apply Treatment

  • Divide dried hair into 4 sections and apply treatment to the hair (like you would color) in 1/2"-1" Sections using a color brush. Then use a wider tooth sized tail comb to comb the product through the hair, insuring that the treatment was applied evenly and thoroughly to the hair. - Formula : Ratio - 80 gram (3 oz) smoothing treatment Base + 8 gram (0 .3 oz) Protein boost + (add 3 gram (0.11 oz) of purple Gloss for blondes or Gray )
  • Saturate the hair with a brush /color applicator
  • For more resistant and coarse hair (increase the Protein Boost amount up to 24gram (1 oz) per 80 grams Base Treatment

Step 3 - Process Time

  • Under the Infrared Lamp for 30 minutes
  • Place the client directly under the lamp ( with no cap) making sure that the lamp arms are positioned so that heat is applied all over the head, with a focus on the more resistant curly hair.
  • Place lamp 7" - 10" away from head.
  • This step allows for the product to penetrate the hair
  • For Coarse, Curly Resistant hair , increase the time under the lamp by 15 minutes AND 25-30 minutes with NO HEAT
  • If hair is Finer, thinner texture then you can reduce the No Heat time by10- minutes

Step 4 - Rinse & Dry

  • Rinse hair with warm water only for a few minutes to remove the treatment & dry hair 100%
  • Rinse as well as you can in order to get as much product out as possible.

Step 5 -Flat Iron

  • Divide dried hair into 4 sections and begin to flat iron ( 1/2"-1" sections)
  • Titanium Flat Iron ONLY !
  • Iron heat at 450 degrees
  • For damaged hair reduce heat, 310-410 degrees for blondes and over processed hair.Use common sense! (if you need to REDUCE the HEAT then INCREASE PASS count if you feel that the hair can handle it.
  • 9-11 passes with the flat iron. Make sure you work slow & thorough
  • If you see static then stop flat ironing that section even if you did not reach the 9-11 passes.
  • After flat iron options:
    • You can continue to step 6
    • Color hair, highlight hair
    • Send her home , to the gym, or to the pool

Step 6 - Rinse & Repair (optional)

  • Rinse hair with water only & apply Protein Repair (like a mask) for 5 minutes in the sink & dry 100%
  • This step allows you and the client to see the actual final results.
  • It also allows you to fix any area that you missed with the iron and may still be curly or frizzy , you simply go over it again with the flat iron (5-7 passes) . No need to re apply the treatment if this step is done NO MORE then 30 Minutes after the final rinse ! *I like to call this step INSURANCE for the Stylist!

Treatment - Reduce The Frizz

Step 1 - Wash

  • Wash clients hair with shampoo only (no conditioner, no product) & TOWEL DRY hair

Step 2 - Apply Treatment

  • Divide dried hair into 4 sections and apply treatment to the hair (like you would color) in 1/2"-1" Sections using a color brush. Then use a wider tooth sized tail comb to comb the product through the hair, insuring that the treatment was applied evenly and thoroughly to the hair.
  • Formula:Ratio - 80 gram (3 oz) smoothing treatment + (add 3 gram (0.11 oz) of purple Gloss for blondes or Gray) - Saturate the hair with a brush /color applicator

Step 3 -Process Time

  • Client must sit under the Infra Red LAMP for 30 minutes or (55 minutes NO HEAT)
  • Place the client directly under the lamp ( with no cap) making sure that the lamp arms are positioned so that heat is applied all over the head, with a focus on the more resistant curly hair. Keep lamp 7"-10" away from head. - this step allows for the product to penetrate the hair

Step 4-Rinse & Dry

  • Rinse hair with warm water only to remove the treatment & dry hair 100%

Step 5 - Flat Iron

  • Divide dried hair into 4 sections and flat iron ( 1/2" - 1" sections) -Titanium Flat Iron ONLY !
  • Iron heat at 415 - 450 degrees
  • For damaged over processed hair reduce heat, ( 310-410 degrees) Use common sense! (if you need to REDUCE the HEAT then INCREASE PASS count if the hair can handle it.
  • 6-8 passes with the flat iron. Make sure you work slow & thorough
  • If you see static then stop flat ironing that section even if you did not reach the 6-8 passes.
  • After flat iron options
    • You can continue to step 6, 2
    • Color her highlight her
    • Send her home , to the gym, or to the pool

Step 6 - Rinse & Repair (optional)

  • Rinse hair with water only & apply Protein Repair (like a mask) for 5 minutes & dry 100%
  • This step allows you and the client to see the actual final results.
  • It also allows you to fix any area that you missed with the iron and may still be curly or frizzy , you simply go over it again with the flat iron (5-7 passes) . No need to re apply the treatment if this step is done NO MORE then 30 Minutes after the final rinse ! *I like to call this step INSURANCE for the stylist!

Treatment - Repair & Heal Only

Step 1 - Wash

  • Wash clients hair with shampoo only (no conditioner, no product) & Towel Dry hair

Step 2 - Apply Treatment

  • Divide dried hair into 4 sections and apply the treatment to the hair (1/2" - 1" Sections)
  • Formula Ratio -40 gram smoothing treatment base + 40gram Repair +(add 3 gram (0.11 oz)of purple Gloss for blondes or Gray hair )

Step 3 -Process Time

  • Client must sit with no heat for 30 minutes only if the hair is extremely damaged or over processed.
  • If the hair is in a healthier state then they can sit under the Infrared lamp for 30 minutes Only.
  • This step allows for the product to penetrate the hair

Step 4 - Rinse

  • Rinse hair with warm water only to remove the treatment

Step 5 - Dry

  • Round Brush Blowdry to seal and finish the look.

After Care:

Make sure that the client uses a conditioning mask 1 time per week moisturize the hair. We also encourage using a Sulfate Free shampoo to assist with treatment longevity. It is also nice for them to use a light serum after a rough dry to smooth out any split ends the client may have from previous color, bleach or heat damage.

STEP 2

Click the TEST ME NOW button below to Fill out your contact info and take your CERTIFICATION TEST

TEST ME NOW

Once we review your results and stylist/Contact information, A PURA LUXE representative will contact you regarding, pricing and purchasing your PURA LUXE STLIST CERTIFICATION KIT.

NOTE: Your PURA LUXE STYLIST CERTIFICATION KIT includes enough product for you to complete 10 - 12 full treatments. The potential REVENUE from this kit is between $3,000 - $6,000.

SAFETY INFORMATION

DO NOT INGEST. IF SWALLOWED, DO NOT INDUCE VOMITING, SEEK MEDICAL ATTENTION. AVOID EYE CONTACT. KEEP OUT OF REACH OF CHILDREN. IF REDNESS OR OTHER SIGNS OF ADVERSE REACTION OCCUR, DISCONTINUE USE IMMEDIATELY . IF IRRITATION PERSISTS, SEEK MEDICAL ATTENTION.

This material is for educational purposes only.
Copyright 2018 Osher Inc.