Co - Founder, Shiry Raz, gives us a step by step demo, highlighting the different formula options for specific hair types. 

Pura Luxe is safe to use on all hair types and color treated hair. 

 

 

Pura Luxe Smoothing Treatment - Virgin Hair

 

Pura Luxe Smoothing Treatment - Ethnic Hair

 

Pura Luxe Smoothing Treatment - Reduce Frizz 


Pura Luxe Smoothing Treatment - Coarse Hair