Pura Luxe Protein Smoothing + Straightening Treatment System
Our treatment is safe and highly effective for all natural hair types.
It is made from natural proteins and aromatic essential oils which penetrate and protect the hair.
This allows for a customizable smoothing treatment, leaving hair straight, frizz and damage free, and filled with moisture and shine.
All formulations are formaldehyde & sulfatefree!
Pura Luxe's proprietary breakthrough formulations contain amino acids. The amino acid penetrates the hair, expands and weakens the sulfate bonds but does not break or damage the hair completely so after smoothing the hair remains strong with its natural thickness.